Built on the same platform as RockyMountainTrail.com, the goal of this site was to create a place for RockyMountainTrail.com to liquidate its clearance items. The design needed to reflect its relation to RockyMountainTrail.com and to also stand out as a different site.
To help create excitement and a sense of urgency, a cycled product is featured for 48 hours at a huge discount on the home page. Each page is completely skinnable like its sister site, creating stronger branding and excitement on each page while still maintaining its own overall branding.
Launch Site ››
